Business process automation refers to the use of technology to complete daily business tasks. BPA relegated repetitive and tedious tasks to programs and software, freeing up manpower and time so that teams can handle higher-level activities. When done correctly, it can streamline company processes, increase efficiency, and improve profitability. Business process automation has been on the rise for the past several years. Between 2017 and 2019, the adoption of AI in marketing activity increased by 44 percent. Let’s take a look at some of the tools you can use to incorporate BPA into your business. 


Communicating and engaging with consumers is a crucial part of marketing. But answering the same questions over and over can quickly turn tedious. This is why marketing departments are turning to automation tools to handle customer communication. According to data published by Sales Force, 29 percent of marketers use some form of automation to personalize consumer engagement.

SurveySparrow is one such tool. Feedbot by SurveySparrow is an omnichannel, no-code online chatbot that can take over customer communication and allow your marketing team to focus on a more creative process. To launch it, you provide some information about your brand and communication style, and the chatbot will handle all communications sent to your website.


Consumer engagement isn’t the only repetitive task that businesses can revolutionize through automation. Since its establishment in 2008, Camunda has been a driving force in enabling businesses, regardless of size, to engineer tailor-made automation solutions. This versatile platform not only aids in forming teams, testing manufacturing processes, and streamlining vendor communication but also plays a pivotal role in orchestrating marketing campaigns and launching various online products. With the backing of a team of proficient developers, the Camunda software seamlessly handles intricate coding, ensuring your automation endeavors are not just efficient but also finely tuned for the online product landscape of e-commerce platforms,  subscription-based service, SaaS and cutting-edge gaming products like the best online pokies in Australia, Camunda’s capabilities are boundless. 

IBM Business Process Manager

The IBM Business Process Manager helps you plan for the future, giving you a clear view of upcoming projects and campaigns. Through this automation tool, you can create complete workflow charts and cycles and assign duties and work days for weeks into the future. You can then test your plans, switching out the scenarios to find one that will work well with your schedule and resources. IBM’s process manager also produces reports on your tests that you can use to optimize your planning. 


AI-based Nanonets is a workflow automation tool much like IBM Business Process Manager. It gives you access to multiple automation software that you can use to streamline your business operations. If you work with a lot of data, you can use Nanonets to automate data enhancement, data formatting, data validation, data entry, importations, and exportations to ERP, external software, or accounting tools. The best thing about this tool is that, while it is AI-based, you don’t need to know code to use it.


Bpanda is a great tool for launching marketing campaigns or company projects. The platform features interactive graphs, flowcharts, and process markers to help you map out entire processes. With Bpanda, you can allocate resources, assign duties, set timelines, record milestones, and perform other activities that go into planning a project. The tool also runs automatic tests to find any weaknesses in your plan that could derail your goals, allowing you to fix them before the project begins. The flowcharts are also sharable so that you can keep your team informed about your plans throughout a project.


As more and more people pick remote work over the traditional workspace, it is becoming more challenging for managers to keep track of employees and their duties. Asana comes in handy by automating the task allocation process. The software lets you structure your projects, prioritize important tasks, and track deadlines. It also creates a list of all the people on your team and their current projects, allowing you to allocate work individually. Because your employees can see these allocations, they can receive their assignments in real-time. You don’t have to call them individually.


Monday is an all-in-one automation tool. It combines multiple business processes so that you can customize it to any company or project. Monday is so extensive, in fact, that it features over 200 automation solutions, including IT, HR, job recruitment, software development, sales, RM, project management, and more. It is an excellent choice for companies that want to automate their process but don’t wish to keep track of multiple automation tools. 


Orchestly helps you complete everyday tasks faster and without human error. It can be applied to different tasks but is best suited to content creation. For instance, you can use it to approve and upload content, create and post product reviews, and more.

Wrapping Up: What Business Processes Should You Automate?

Business automation can streamline your business process, saving you a lot of time and resources. There are many areas where automation can come in handy, including customer service, human resources, marketing, sales, hiring, payroll, and project management. For instance, you can use automation tools like SurveySparrow to automate consumer engagement. You can also let technology handle vendor contracts, customer onboarding, and more. Essentially, if a business process is tedious, repetitive, and requires consistency and zero errors, it is a prime candidate for automation.

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